Sometimes our ears play tricks on us. At times, we hear one thing when in reality, what was being said was completely different. K-Mart has used this to their advantage in their new commercial “Ship My Pants.” The commercial is to create awareness of their new “Shop Your Way” campaign. “Shop Your Way” offers their shoppers who are “Shop Your Way” members free shipping on products they want that are not in the store. The advertisement, currently only online, has been getting quite the buzz since it’s release in early April. Although they are saying the word “ship” in the commercial, the word tends to sound more like vulgar word that sounds very similar...Read More
There are plenty of ways that people try to connect with different things trough different content. When trying to reach that certain content, there are ways that one has to promote their service so it is reached and able to make an impact. Promoting this service through different content, there must be things in place for this content to be pass through. It should be pass through some channels that will get the information out effectively. These channels will allow that certain service or brand to be communicate in a way that will keep an awareness about it that will allow people to be drawn to it and considered wanting it...Read More
I’m sure you have seen Dove’s latest video from their ongoing “Real Beauty” campaign. This video shows that women are too hard on themselves and that they truly are beautiful. Others recognize the beauty in the women, but the women do not see it in themselves.
Though I’m sure this campaign resonates with all women (only 4% of women think they are beautiful [Dove, n.d.]), I believe it is also effective for reaching the college-age market. As both women and college-age students, we are constantly bombarded with images of “perfection.” Seventy-two percent of Millennials “say their physique or physical appearance is very important” (Sharelikebuy, 2013), and sometimes we just need to be reminded that we are beautiful...Read More
Wonderful Pistachio is known for their commercials with the latest celebrities, funny animals, and popular characters on a plain white background, with a bright green hint of color. Their 2013 Super Bowl commercial with South Korean rapper, Psy, the Gangnam Style guy, was hit after the he went viral on YouTube in 2012. Wonderful Pistachio’s Marc Seguin, vp of marketing, said, “We knew the Super Bowl would require something really special to stand out” (Nudd). They were right, with over 1 billion views, people all over the world were sure to recognize the catchy song and dance. Wonderful Pistachio’s knew it was important to analyze the macroenvironment before choosing their Super Bowl advertisement. Seguin said, “He’s penetrated the cultural consciousness of the United States,” (Nudd)...Read More
There are many ways in which a company can get the customer’s attention directed towards their products or services. The type of content that we want deliver to the customers is an important factor to keep in mind at the moment of promoting a product or service. Also, the communication channels that we use to promote a product play an important role in the promotion of the product, as well as creating brand awareness for the company. David Scott identifies in his book, The New Tools of Marketing and PR, that using social media and creating great content are essential ways to drive people to both discover your product and to know more about your company.
A clear example of this is Bibigo...Read More
Ebay is targeting college students by promoting a campaign that will help them pay for college tuition. The name of the campaign is called “Gear Up For College and Show off Your Pad”. They are basically encouraging college students to decorate their rooms and take a picture of them. People then will be allowed to vote by Facebook or Twitter. There will be 6 people selected as finalists and a design expert will pick the winner who will be awarded one free year of tuition up to $50,000.
This marketing campaign is pure genius. According to the Real Time Report, 83% of the Milennial generation (including college students), is actively using social media sites like Facebook and Twitter. This campaign is utilizing social media as a tool of gaining popularity and collaborating with the contest...Read More
Honda gave pinners $500 to stop pinning. Most people like to pin their daily activities on Pinterest, but what would you do if someone wants to pay you $500 to stop pinning! Honda called this strategy: “Pintermission campaign”. The goal of this strategy was to promote the new CRV. Honda picked five influential pinners and challenged them to do the “Pintermission” for 24 hours to bring some of their boards to life. For this, Honda gave them $500, and after that they had to create a board about the activities they did during their day off from Pinterest. Honda made the pinners collaborators on their boards so they could upload the pictures after the campaign. With this campaign, Honda reached 5 million people, and not only on Pinterest but on Twitter they had new followers as well...Read More