Honda gave pinners $500 to stop pinning. Most people like to pin their daily activities on Pinterest, but what would you do if someone wants to pay you $500 to stop pinning! Honda called this strategy: “Pintermission campaign”. The goal of this strategy was to promote the new CRV. Honda picked five influential pinners and challenged them to do the “Pintermission” for 24 hours to bring some of their boards to life. For this, Honda gave them $500, and after that they had to create a board about the activities they did during their day off from Pinterest. Honda made the pinners collaborators on their boards so they could upload the pictures after the campaign. With this campaign, Honda reached 5 million people, and not only on Pinterest but on Twitter they had new followers as well. As we can see, Honda made a huge impact with this social campaign. They picked a social network that is trending, and caught pinners’ attention by offering money for them to do fun things. Not only that, but they had an open interaction with their followers! Honda did not talk about the car, or sell them the car; they just wanted them to have fun! As Scott, author of “New Rules of marketing & PR”, says in his book: “anything that gets people involved with the content of a site provides a great way to engage visitors, build their interest, and move them through your sales cycle” (193). After this campaign they have been having interactions with their followers, because they saw a that two-way communication has a huge impact, and creates loyal and happy customers. This campaign went viral on Pinterest and on Twitter, because it was a fun challenge and users wanted to pass that along. It is important to know that even though they wanted to promote the car, the most important thing for them was to create an effective interaction between them and consumers that is going to last even if they sell or not a car!